What's Wife Swap got to do with it?:Talking politics in the net-based public sphere

The aim of this study then is to move beyond politically oriented discussion forums by also examining the communicative practices of participants within fan-based forums. The focus is on how participants talk politics in online informal discussion forums. By informal discussion forums, I am referring to those forums that are not bound to any formal predetermined agendas such as e-consultations or e-juries, but rather to forums who’s primary purpose is to simply provide a communicative space for talk, e.g. fan-based discussion forums, news media message boards, and Usenet newsgroups. By political talk, I am referring to everyday, informal, political conversation carried out freely between participants in these online spaces, which is often spontaneous and lacks any purpose outside the purpose of talk for talk sake, representing the practical communicative form of what Habermas (1984, p. 327) calls communicative action. It is through this type of everyday political talk whereby citizens achieve mutual understanding about the self and each other, and it represents the fundamental ingredient of the public sphere. The purpose of this study first is a normative one; it is to examine the democratic quality of this fundamental ingredient, of the communicative practices of participants within online discussions forums in light of a set of normative conditions of the public sphere. It is also to move beyond a formal notion of deliberation (beyond rationality via argumentation) by providing a more accurate account of how the political emerges in online discussions (particularly within nonpolitically oriented forums), how people actually talk politics in those discussions, and finally, how alternative communicative forms such as humor, emotional comments, and acknowledgements interact and influence the more ‘traditional’ elements of deliberation (e.g. rational-critical debate and reciprocity). Consequently, I present the following three research questions, which are central to this study: To what extent do the communicative practices of online political discussions satisfy the normative conditions of the process of deliberation of the public sphere? What role, if any, do expressives (humor, emotional comments, and acknowledgements) play within online political discussions and in relation to the normative conditions of deliberation? How does political talk emerge in nonpolitically oriented discussion forums? Together, the answers to these questions present a more comprehensive account of online political talk. They seek not only to offer insight into the quality of such talk, but also to provide a better understanding of its expressive and affective nature. Moreover, they seek to improve our understanding of how political talk occurs outside the realm of politically oriented discussion forums, and how it emerges in such communicative spaces. Therefore, in order to answer these questions and provide this insight, I examine and compare political talk within three online discussion forums of the Guardian, Big Brother, and Wife Swap. A comparative study design with normative, descriptive, and explorative characteristics was utilized. A content analysis with both qualitative and quantitative features was employed as the primary instrument for examination. Additional textual and network analyses were carried out to provide more depth to the investigation