Abstract: Unlike the substantial coherent bulk motion in which our local patch of the Cosmos is participating, the amplitude of the random motions around this large scale flow seems to be surprisingly low. Attempts to invoke global explanations to account for this coldness of the local cosmic velocity field have not yet been succesfull. Here we propose a different view on this cosmic dilemma, stressing the repercussions of our cosmic neighbourhood embodying a rather uncharacteristic region of the Cosmos. Suspended between two huge mass concentrations, the Great Attractor region and the Perseus-Pisces chain, we find ourselves in a region of relatively low density yet with a very strong tidal shear. By means of constrained realizations of our...