CRM-Based E-Business Design (Customer Relationship Management) Case Study : Shoe Washing Service Company S-Neat-Kers

S-Neat-Kers is a shoe-washing service firm with troubles. S-Neat-Kers is a freshly created SME with problems. The issue at hand is how to acquire new potential clients while still retaining old ones. It is hoped that by creating an e-Business system based on CRM, the company's challenges would be solved. It begins with an analysis based on the CRM phase, followed by the design and development of e-Business applications utilising UML tools. The system is implemented when the application's design and development are completed. Based on the implementation findings, an implementation study was conducted to assess the design's applicability for the company's challenges. As a result, it can be inferred that the application's capabilities can assist businesses in gaining new consumers and increasing sales, as well as processing customer data that can be utilised to retain existing customers, thanks to data that is now held by the business