Factors influencing Hibah giving behavior among society at Pengkalan Chepa in Kelantan

The number of frozen estates in Malaysia is increasing year after year, and hibah has been identified as one solution for reducing the number of frozen estates in Malaysia. The increased behaviour of Hibah among Muslims or society created a concern about the cause contributing to the hibah giving behaviour among Malaysians. The goal of this paper is to identify the factors that influence hibah giving behaviour. The proposed model was developed based on review of previous literatures to investigate whether attitude, religious value, and service quality are factors that influence hibah giving behaviour. For methodology, the researchers use quantitative method. The researchers distribute the questionnaire among the 400 respondents through online randomly among the society at Pengkalan Chepa area. The data was then analysed by using descriptive analysis, reliability analysis, normality analysis, spearman analysis and multiple linear regression analysis. The findings obtained stated that only attitude and service quality significant influence on Hibah giving behaviour. The correlation analysis indicated that religious values, attitude and service quality have positive relationship with the Hibah giving behavior, while coefficient in Multiple Linear Regression analysis stated that only attitude and service quality significantly influence the Hibah giving behavior. The researchers believe that this research will also makes a practical contribution which not only focusing on Hibah institutions, but also all the banks and financial institutions in overall by identifying the factors that influence the Muslim community to perform Hibah. Due to research on Hibah giving behaviour is still limited, financial institutions have been unable to comprehend the factors that contribute to the frozen estate problem. Hereby, this research is attempting to solve the problem by identifying the factors influencing Hibah giving behaviour. This study also contributes to the Muslim community`s awareness of property planning during lifetime