Participation of Pineapple Farmers toward MD2 Variety In Johor

The research conducted was aimed at the participation level of pineapple farmers in the state of Johor towards MD2 variety. MD2 pineapple was high-quality varieties at present which the demand for export purposed as fresh fruit was higher compared to other varieties. However, the production of MD2 is still inadequate to fulfill the export demands from China. Thus, the acceptance of MD2 cultivation among the pineapple farmers has been questioned whether the farmers are willing to accept and adopt this new variety or not. This research was done with the objective to set the participation profile of pineapple farmers towards MD2 variety, to identify the participation level of pineapple farmers in planting MD2 variety and to analyze the relationship between knowledge, attitude, and practical knowledge of pineapple farmers toward MD2 variety in Johor. A self- administered survey was conducted using a closed-ended questionnaire to collect data from the survey respondents. In addition, other methods are also used in this study were interviews directly to farmers who cannot read the questionnaire given to clear up the age factor. A total of 77 respondents were involved in this study. Purposive sampling method was used and the questionnaire form was designed based on the ‘KAP’ model. The data collected were entered and analyzed using computerize programmed of SPSS version 21.0. The analysis used was 'Descriptive statistics', 'Mean score’, ‘Normality Test’, ‘Spearman’s Correlation’ and 'Reliability test'. From this study, the results indicated that pineapple farmers in Johor accepted and have a good intention to participate in planting MD2 variety. Additionally, findings of this study prove that there is a positive significant relationship between knowledge, attitude and practical knowledge of pineapple farmers to participate in planting MD2 variety. It can be concluded that all the objective of the study were achieved