PENGARUH KEPERCAYAAN, KEMUDAHAN, DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN E-COMMERCE SHOPEE

The purpose of this study is to analyze trust, convenience and perception of purchasing decisions through e-commerce Shopee. This analysis uses the variables of trust, easy and risk. The dependent variable is the purchase decision. The sample in this study were Shopee e-commerce users. The data sample was collected by purposive sampling method. Questionnaire data was collected by distributing online statements to 100 respondents. In this study, researchers used multiple linear regression analysis to determine the effect of the variables of trust, convenience, and quality of information on shopee e-commerce purchasing decisions. The results of this study indicate that trust, convenience and quality of information have a positive and significant impact on Shopee's e-commerce purchasing decisions. Keywords: Trust, Ease of Use, Quality of Information, Purchase Decision