Pengaruh Beauty Influencer dan Kualitas produk terhadap minat beli pada produk scarlett whitening di media sosial.

This study aims to determine the effect of beauty influencers and product quality on purchase intention in scarlett whitening products on social media. Using primary data and the population is women aged 17-40 years. The sampling technique was purposive sampling method and a sample of 120 respondents. Hypothesis testing is done by multiple regression analysis. The results show that beauty influencers and product quality have a positive influence on purchase intention. Keywords: Beauty Influencer, Product Quality, Buying Interes