Add to ORKGThis study aims to determine the effect of beauty influencers and product quality on purchase intention in scarlett whitening products on social media. Using primary data and the population is women aged 17-40 years. The sampling technique was purposive sampling method and a sample of 120 respondents. Hypothesis testing is done by multiple regression analysis. The results show that beauty influencers and product quality have a positive influence on purchase intention. Keywords: Beauty Influencer, Product Quality, Buying Interes
Consumer buying interest is a consumer behavior where consumers have a desire to choose, use, and co...
Consumer buying interest is a consumer behavior where consumers have a desire to choose, use, and co...
Consumer buying interest is a consumer behavior where consumers have a desire to choose, use, and co...
This research aim to determine: 1) The Effect of Brand Image on Interest in BuyingProducts Skin Care...
This research aim to determine: 1) The Effect of Brand Image on Interest in BuyingProducts Skin Care...
This study was conducted to determine the effect of celebrity endorser, product quality, and price o...
This research aims to find out the celebrity endorser, electronic word of mouth (E-WOM), and lifesty...
The advantages of Scarlett Whitening beauty products in marketing are collaborating with various art...
The main problem raised in this study is the effect of product quality, brand ambassador, and brand ...
Abstract This study aims to determine the effect of celebrity endorser, consumer trust and consumer ...
This research aims to determine the effect of Social Media and Product Quality in Creating Repurchas...
The Scarlett Whitening product was first created and marketed by Felicya Angelista, who is one of th...
This study aims to determine the effect of social media advertising and impulse buying on purchasing...
AbstractThe purpose of this study was to analyze the effect of attractiveness, trust and expertise o...
Tujuan dilakukannya penelitian ialah guna membuktikan bagaimana keterikatan antara harga, kualitas p...
Consumer buying interest is a consumer behavior where consumers have a desire to choose, use, and co...
Consumer buying interest is a consumer behavior where consumers have a desire to choose, use, and co...
Consumer buying interest is a consumer behavior where consumers have a desire to choose, use, and co...
This research aim to determine: 1) The Effect of Brand Image on Interest in BuyingProducts Skin Care...
This research aim to determine: 1) The Effect of Brand Image on Interest in BuyingProducts Skin Care...
This study was conducted to determine the effect of celebrity endorser, product quality, and price o...
This research aims to find out the celebrity endorser, electronic word of mouth (E-WOM), and lifesty...
The advantages of Scarlett Whitening beauty products in marketing are collaborating with various art...
The main problem raised in this study is the effect of product quality, brand ambassador, and brand ...
Abstract This study aims to determine the effect of celebrity endorser, consumer trust and consumer ...
This research aims to determine the effect of Social Media and Product Quality in Creating Repurchas...
The Scarlett Whitening product was first created and marketed by Felicya Angelista, who is one of th...
This study aims to determine the effect of social media advertising and impulse buying on purchasing...
AbstractThe purpose of this study was to analyze the effect of attractiveness, trust and expertise o...
Tujuan dilakukannya penelitian ialah guna membuktikan bagaimana keterikatan antara harga, kualitas p...
Consumer buying interest is a consumer behavior where consumers have a desire to choose, use, and co...
Consumer buying interest is a consumer behavior where consumers have a desire to choose, use, and co...
Consumer buying interest is a consumer behavior where consumers have a desire to choose, use, and co...