Pengaruh Gaya Hidup dan Orientasi Tujuan Terhadap Cryptocurrency Sebagai Pilihan Investasi Millennial

This study aims to examine the effects of lifestyle and goal orientation on Cryptocurrency as Millennials’ investment choice. The samples in this study were taken from millennials ranging from 21 to 41 years old. In the end, 175 respondents were obtained. Data was collected with questionnaires as tools to collect data. The statistical method uses Wald Testing and Logistic Regression Analysis. The results of this study indicate that lifestyle has effect on Cryptocurrency as Millennials’ investment choice. Meanwhile, goal orientation has no effect on Cryptocurrency as Millennials’ investment choice. Keyword: Lifestyle, Goal Orientation, Investment Choice, Millennia