A conceptual study customer-centric luxury ecosystems : an innovative strategic approach for luxury customer experience management

This study will provide insight into the mechanisms of a luxury ecosystem and its potential to enhance customer experience management. Ecosystems are built in collaboration with various partners that share a common vision. Luxury experiences have to be managed, to ensure that the search of luxury consumers for pleasure, emotions, uniqueness and consid- eration are fullfilled. Preliminary results show that an adapted luxury ecosystem model, based on customer-centricity, epitomizes an innovative strategic approach for customer experience management