Perspektywa długoterminowa agroturystyki. Elementy strategii

Purpose of the study was to identify and diagnosis of opinions, preferences, behaviors and expectations of the citizens of cities with respect to agritourism. Surveys were conducted in March and April 2014 on a sample of 573 adult city dwellers. About 45,5% of the respondents were not interested in leisure in the countryside. The remaining part had a more positive attitude to this form of tourism – 3/4 of them were on a tourist farm, the others were planning the first trip of this type. As reasons for choosing this form of tourism was pointed chance to relax in peace and quiet, health-promoting natural values of rural areas, the desire to change the current method of relaxation and competitive price. While choosing a particular farm respondents took into account value for money and the convenience of driving directions. Information on farms searched on the internet and among friends. Tourists manifested great interest in active forms of leisure. A large part of them willingly met by rural cultural sphere. Recognizing behaviors, expectations and preferences of the main group of clients agritourism farms - city dwellers, should contribute to the improvement of the offer and dynamise development of this form of tourism