Architecture and context are the inseparable elements of the scene of existence. They determine its nature and its perception. Architecture does not exist without context, and itself creates another context. The progressing digitalisation of reality begins to create a virtual layer, understood in many ways, existing in the non-material space of zeros and ones that build a new global context for a given object. Buildings are no longer recognized in-situ, but through their (often distorted) image. The image and the essence of the space come apart, disturbing perception, and the surfeit of media and interactivity leads to blurring and relativisation of truth about architecture and its context. The chaos of meanings coded in architectural forms...