At the beginning of the 1980s, Pierpaolo Donati initiated in Italy the relational turn in sociology, while in France Alain Caillé stipulated the anti-utilitarian movement in social sciences. The acronym MAUSS (from Mouvement Anti-Utilitariste en Sciences Sociales) simultaneously refers to the surname of Marcel Mauss, author of the pioneering work on the gift-Essai sur le don. This movement forms and spreads a new gift paradigm. The notion of the gift has shifted from a specific phenomenon researched in archaic societies towards a basic category for theorizing social order and taking a central position in research on modern transformations. The relational paradigm also focuses on the gift as a crucial aspect of social relations, and on its i...