Peryfrazy ojkonimów polskich

In Polish onomastic terminology, ojkonym means name of the town, village or other human settlements. Periphrastic expressions arise not only for common words, but also for proper names, including geographical ones. In Polish language exist periphrases of names of continents, regions, states, names of water (hydronyms). The articles discusses the semantics and structure of about 70 periphrases relating to names of towns and villages in Poland. The most numerous collection was formed by the two-component names, whose center (the central element) was common name or a proper one. Ornamental function was the primary function of analyzed periphrases. Equally important was the marketing function, which aim is to arouse potential tourists interest