Museum: Transformation of the Medium against the Background of Convergence Processes

The Author ponders changes in the perception of the institution of museum, which he treats as a medium. He considers its constitutive features: spatiality and transfer function. In his opinion, in the contemporary world of cultural convergence the museums, once limited with institutional perspective, targeted their attention at the needs and experiences of a viewer — they have become a piece of land which may be developed by people according to their own group needs