Economics plays important role in contemporary societies and shapes our thinking about fundamental aspects of everyday life. If that is the case, it is necessary to analyse economic theories from the axiological point of view. It does not only has theoretical importance but practical as well when we consider recent financial and economic crisis when economists were asked to explain how and why was it possible for the 21st century economy and economics to fail so seriously. The article reflects on these issues and presents examples of paradoxes in contemporary economics and economy which show that critical evaluation of what our societies consider true and right in terms of material reproduction and social well-being is necessary. It also as...