Style becomes the unique selling point of fashion today. The role of style does not only help consumers to decide on fashion but it leads the consumer to a good taste of life. Authenticity does matter in style. In this research paper, I argue that history and culture are significant in authenticating a style. The main aim of this research paper is to address how history and culture influence style authenticity in fashion? First, I tried to evoke this question by investigating two high-end designers, Vivienne Westwood (1941 -) and Alexander MacQueen (1969-2010). It was found out that historical dress influences have a direct correlation with selected designers' style authenticity. It was studied how they carried out research and what were th...