In 2008 the Department of Marketing Research of the Poznan University of Economics conducted a survey among the most important centres dealing with economic tendency surveys. Thematically the survey consisted of two blocks. First of them concerned the popularity of particular methods, ways of obtaining results (including self-conducted surveys and externally commissioned surveys), experience (years) in application of those methods, their most important advantages and areas of practical use. Second block consisted in the evaluation of predictive validity obtained by means of particular methods and the cost assessment of their use. The survey also dealt with a way of solving methodological problems, related to the use of particular methods...
The purpose of this article is to present selected quantitative research methods consumer behavior o...
Introduction. In current economic conditions, the use of statistical methods in the analysis of the ...
The article investigates the applied and theoretical aspect of the methodology of economic research ...
In 2008 the Department of Marketing Research of the Poznan University of Economics conducted a ...
The methodological approaches used in economic research are analyzed on a sample of all 3,415 regula...
This article presents the results of a research project that aimed at evaluating the extent to which...
The present concern over the number, quality, and appropriateness of surveys being used to collect r...
Master’s thesis is focused on marketing research. The goal of this research is to know and describe ...
The author's method of creating social and economic portrait of regional systems is offered. In its ...
This thesis deals with statistical methods in marketing research that are used especially for evalua...
Business tendency surveys (BTS) have a long tradition in maturę market economies. The survey results...
Abstract: Public opinion surveys have become progressively incorporated into systems of official sta...
The article shows the test of the answer to two questions: 1) the motivation of the externally stude...
Public opinion surveys have become progressively incorporated into systems of official statistics. S...
The article presents the results of the theory of adaptation of sample survey for the purposes of ma...
The purpose of this article is to present selected quantitative research methods consumer behavior o...
Introduction. In current economic conditions, the use of statistical methods in the analysis of the ...
The article investigates the applied and theoretical aspect of the methodology of economic research ...
In 2008 the Department of Marketing Research of the Poznan University of Economics conducted a ...
The methodological approaches used in economic research are analyzed on a sample of all 3,415 regula...
This article presents the results of a research project that aimed at evaluating the extent to which...
The present concern over the number, quality, and appropriateness of surveys being used to collect r...
Master’s thesis is focused on marketing research. The goal of this research is to know and describe ...
The author's method of creating social and economic portrait of regional systems is offered. In its ...
This thesis deals with statistical methods in marketing research that are used especially for evalua...
Business tendency surveys (BTS) have a long tradition in maturę market economies. The survey results...
Abstract: Public opinion surveys have become progressively incorporated into systems of official sta...
The article shows the test of the answer to two questions: 1) the motivation of the externally stude...
Public opinion surveys have become progressively incorporated into systems of official statistics. S...
The article presents the results of the theory of adaptation of sample survey for the purposes of ma...
The purpose of this article is to present selected quantitative research methods consumer behavior o...
Introduction. In current economic conditions, the use of statistical methods in the analysis of the ...
The article investigates the applied and theoretical aspect of the methodology of economic research ...