The author considers the phenomenon of contamination in modern Russian, especially in the commercial language. In this paper the author explains the term contamination and describes some selected reasons for using contaminations in commercial language on the basis of the Russian linguistic material. The starting point is the term of contamination defined as a word formed from parts of two or more other words. The author presents different types of contaminations in commercial slogans, e.g.: the beginning of one word attached to the ending of another (Бисплатно: Билайн + бесплатно) or the ending of one word attached to the beginning of another (музыкайф: музыка + кайф). The illustrative material has been taken from the Russian press and the ...
The article proposes that Russian advertising discourse offers prospective for examining the changes...
The article deals with the mechanisms of intralingual lexical interference which act during the whol...
This dissertation investigates the various linguistic facets of Russian TV commercials and the influ...
The author considers the phenomenon of contamination in modern Russian, especially in the commercia...
The aim of the present paper is to show the contamination as one of the processes of word formation...
The article considers features of contaminational word formation in modem Russian. Special attention...
The article is devoted to semantics of the contaminated structures. The presented analysis is based ...
The article is devoted to semantics of the contaminated structures. The presented analysis is based...
At the turn of the 21st century, intensive processes occur both in the functioning of the Russian la...
The author analyzes the ways of the language manipulation used in Russian advertising texts. The ana...
The article deals with word-formation in the language of mass media as one of the phenomena in cultu...
Due to the process of globalization communication between different language groups is becoming more...
This paper discusses the use of Anglicisms (words borrowed from the English language) used in presen...
The article is dedicated to problem of English and American linguocultural influence and its marks i...
This work is devoted to the Russian language advertising, which examines in an independent system. I...
The article proposes that Russian advertising discourse offers prospective for examining the changes...
The article deals with the mechanisms of intralingual lexical interference which act during the whol...
This dissertation investigates the various linguistic facets of Russian TV commercials and the influ...
The author considers the phenomenon of contamination in modern Russian, especially in the commercia...
The aim of the present paper is to show the contamination as one of the processes of word formation...
The article considers features of contaminational word formation in modem Russian. Special attention...
The article is devoted to semantics of the contaminated structures. The presented analysis is based ...
The article is devoted to semantics of the contaminated structures. The presented analysis is based...
At the turn of the 21st century, intensive processes occur both in the functioning of the Russian la...
The author analyzes the ways of the language manipulation used in Russian advertising texts. The ana...
The article deals with word-formation in the language of mass media as one of the phenomena in cultu...
Due to the process of globalization communication between different language groups is becoming more...
This paper discusses the use of Anglicisms (words borrowed from the English language) used in presen...
The article is dedicated to problem of English and American linguocultural influence and its marks i...
This work is devoted to the Russian language advertising, which examines in an independent system. I...
The article proposes that Russian advertising discourse offers prospective for examining the changes...
The article deals with the mechanisms of intralingual lexical interference which act during the whol...
This dissertation investigates the various linguistic facets of Russian TV commercials and the influ...