Gender and consumers behaviour on the market. Marketing directed on gender

Jasiulewicz, A.

Publication date

January 2010

Publisher

The Polish Association of Agricultural and Agribusiness Economists

Abstract

Przedstawiono wpływ płci na zachowania konsumentów na rynku. Naświetlono problematykę oddziaływania narzędzi marketingowych na zachowania konsumentów w zależności od płci.The paper presents the gender influence on the consumer behaviour on the market. The topic of various importance of marketing tools affecting on the men and women market behaviour was highlighted

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Gender and consumers behaviour on the market. Marketing directed on gender

Abstract

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Gender and consumers behaviour on the market. Marketing directed on gender

Abstract

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