Ekomuzea – nowy produkt turystyczny na przykładzie ekomuzeum Hołe

The article presents ecomuseum as an example of innovative tourism product, created primarily in rural areas. The subject for analysis provided the offer of one of the Carpathian ecomuseums – Hołe ecomuseum.Ecomuseums tourist product is created on the basis of local resources – accommodation services, catering, local products and grass-roots community initiatives. When creating it, a numberof factors should be considered, including environmental, social, cultural, economic and political conditions.Ecomuseum as a tourist product has some specific features, which enable us to call it ecoproducts.This type of products may be attractive for tourists who want to broaden their knowledge on the history and culture of the region, for tourists longing for a close contact with unspoiled nature,away from large urban agglomerationsArtykuł nie zawiera abstraktu w języku polskim