Human resource's role seeking to gain a competitive advantage

In the business environment the organizational and personnel’s competences, knowledge creation and sharing it, implementation of innovation are closely related to the attempts of organization to increase the competitiveness, keep the competitive advantage and create value added. Gaining the competitive advantage and keeping it becomes one of the most important objects for investigation of industrial or services organizations. Enterprises what engage into production are more oriented to heighten the specifics of product, implementing the technologies into the process of production. Services providers are looking for possibilities to organize a professional team, to increase competence of contacting personnel in order to guarantee a quality of servicing a customer. An article represents the specifics of gaining a competitive advantage of services providers, and the main factor – the human resource aspect – is developed. On the ground of the survey in Lithuania, guidelines for travel and tourism services providers in order to satisfy the customers by quality of servicing are pointed