Krytyczna analiza dyskursu (KAD) w ujęciu Normana Fairclougha. Zarys problematyki

Critical Discourse Analysis (CDA) in the approachof Norman Fairclough. An outline of the problemsThe text presents the genesis, inspirations, basic assumptions, fields of interest and key concepts of the Critical Discourse Analysis (CDA) in the approachof its founder Norman Fairclough. CDA is a developing, in our country as well, method of discourse analysis, operating in a wide borderlinebetween the humanitiesand social sciences. It emphasizes the social context of the language in use and its relations with the social reality. A methodological and interdisciplinary openness of this approach is an answer to multimodal, complex and often unclear phenomena and socio-cultural structures which contain interwoven themes from various areas and are beyond traditional disciplinary classifications. This area includes politics, religion, economy, media, promotional culture or entertainment. Therefore, CDA can be used in various heterogeneous research areas, also by interdisciplinary research teams made up of specialists from various areas of expertis