The Significance of the New Media in a Promotion of the Idea of Social Business Responsibility

Today the concept of corporate social responsibility is getting more and more public attention. There is growing awareness of the impact of organizations on the environment and the significance of their responsibility to the society. Simultaneously, the dynamic growth of digital technology has resulted in the development of new instruments of organizations' communication with their environment which are successfully used to promote the idea of CRS. The aim of the paper is to analyze the importance of new media for dissemination of the idea of CRS. This aim will be reached by presenting literature review and the results of empirical research concerning the use of Polish websites in popularizing corporate social responsibility