Financial and business information of sport clubs determined by business model

The paper is an attempt of answering the question what should business and financial information contain in case of Polish sports clubs and their activities determined by their business model. In the paper there were employed data from Polish sports clubs that have been chosen as research objects in order to analyse and describe business model. Moreover, the research was based on non-standardized interviews with managers to answer the problem what is understood by the term of success of a sports club and what this success comprises of. A proposition of solution basing on the conducted research is offered, which allows to supplement the classic methods of evaluating company performance with a method of evaluating the profitability of social activities in the field of sport. So that the authors propose to elaborate a method which should include deep economic analysis: SROSI (Social Return on Sport Investment)