Axiocentric Teaching And Learning About Media In The Context Of School Practice

Axiocentric teaching and learning about media is one of the ways of media teaching and learning that emphasizes the values and evaluation process in relation to the media and its products (Kačinová, 2015). The focus of the educational process is on the formation of personality through the media. It also pays attention to the value orientations and value systems of individuals in the context of media presentations and to those developed under the influence of the media or during interaction with it. At the same time, this kind of media teaching and learning cultivates the critical thinking of pupils in the interaction with the value representations promoted by the media, thus revealing the intentions of media content creators in this area. This kind of media learning leads directly to the essence of media education being perceived as an educational topic in the content of school education. The main aim of our study is to provide a theoretical background to this topic and present the results of empirical research which focused on an analysis of case studies of school practice, observation of teaching and interviews with teachers, through which we demonstrate ways of implementing axiocentric teaching and learning about media in selected Slovak schools. At the end of the paper, we clarify the importance of the educational process for the development of the individual in their interaction with the media