The cognitive potential of new collocations and idiomatic expressions

The issues mentioned above are examined on the basic of the content of the Russian journalistic discourse fom the years 1988-2000. The authores has singled out more than 20 key words around wchich new groups (also idioms) are formed. The analysis contained in the text only three groups of collocations wchich are being formed around the words: dukhovnost,tsennosti (and its derivates) and rynok (and int derivates). The artile reals with the assessment of a desperate search for the essence of spirituality and the essence of new values. Chronologically, the subsequent productivity of the key word rynok confirms the extremely difficult problem of making a choice wchich would be best for man. The source material subjected to semantic analysis containts a great deal of valuable information concerning not only the social reception of turbulent socio-political transformations but also the impact of those innovations on the way in wchich reality is perceived and interpreted