Conceptual metaphor of Ukrainian journalistic discourse

This article is devoted to the study of the functioning thorough conceptual metaphor in journalistic discourse in the early 21st century. Metaphor is one of the most powerful instruments of knowledge, conceptualizing and categorizing of reality. Purpose. The purpose of the study is to identify pragmatic communicative and cognitive specifics conceptual metaphor in the journalistic discourse of the early 21st century. Methods include: method metaphorical modeling of conceptual metaphor; method of linguistic description; method of conceptual analysis. Results. The article examined and described pragmatic communicative and cognitive specific of conceptual metaphor in Ukrainian journalistic discourse. There were characterized different types of metaphors that operate in the language of political communication. Much attention is paid to the metaphor with conceptual sphere of nature. With their help journalists/reporters portray social and political life of the country. There were characterized different types of metaphors of nature, metaphors of natural disasters, water and land; fitomorphic and zoomorphic metaphors