Crisis as a Chance for Innovations in Management

The main objective of the paper is to shed the limelight on the issue of cultural conditioning of the changes and implementing strategies depending on levels of cultural dimensions such as power distance, individualism and uncertainty avoidance. The necessity to implement the innovations in management coming from the financial crisis, referred to in English literature as the man-made crisis, is the result of the orientation undertaken by companies- mainly for profits- before the crisis began. The purpose of the article is also to determine the cultural factors enabling any company operating in the particular cultural environment to enter the path leading to more socially responsible management