Cultural flyer as a written form of communication between the organizer and the public – linguistic features and means

The article presents flyers informing about a cultural event as a written form of communication between the organizer of the event and the potential audience. The aim of the flyer is just to inform about cultural events and encourage the potential audience to come to see it. It represents various branches of culture, such as theatre, music, film and art, reflecting the cultural life of a big city. The process of communication is realized with a number of linguistic means, which are the subject of presented analysis. Precise research shows that a cultural flyer apart from its pure informative function has a strong emotional impact as it contains a lot of linguistic means that create certain units with strong emotional function. The author chose examples out of 500 cultural events advertised in flyers from Munich to show lexical means typical for a cultural flyer and its possible future development. The research helped to discover an emotional function of the flyer. This has been achieved by the use of certain linguistic means. The detailed analysis of this form of communication can deepen our knowledge of other cultures and their senses