Title Product Complexity and its Attractiveness – the Context of the Implementation Decision in the Market of Agricultural Mechanization

Which criteria must a product meet so that it would be attractive from the point of view of its implementation? This article is an attempt to answer the stated question. The authors based their article on theoretical knowledge, direct interviews with managers of manufacturing plants and their own work experience. They considered it justified to present a criterion which is complexity of choice as a domain influencing its attractiveness from the point of a future manufacturer's view. On the theoretical plane, the authors want to conduct an in-depth study of literature on the concept of lean management being the determinant of the manufacturer's flexibility and, in the same time, creating an ability to match the product. On the practical plane, the authors want to prove that the product complexity is one of basic factors testifying its attractiveness because the more complex the product is, the greater is the ability to systemic "slimming" of its sub-assemblies