Automation in purchasing processes and customer reflection

Automation of the sales process, cyber-shopping – these are the key sales trends of the modern market. The broadly understood notion of digitization has fundamentally changed the purchasing process. This is confirmed by investments in this area of such companies as Shell, Circle-K, Johnson & Johnson, British Airways, McDonald and others. Full automation of the purchasing process allows the company to reduce costs and better manage employee time. The purpose of the article is to present selected innovative solutions in the field of sales process automation and analyze the expressed opinions of customers in Poznań on the use of modern sales process solutions