Can the Digital Surpass the Analog: DAB+ Possibilities, Limitations and User Expectations

Radio is by far the most accessible medium. With its mobility and availability, it attracts listeners by its simplicity and friendliness. The present information situation is characterized by the convergence of computers, mobile devices, telecommunication and broadcasting technologies and the divergence of different ways of delivering and storing media. Consumers are overwhelmed by new electronic gadgets appearing every year. They are astonished by new technical innovations that are being designed to ease their life and change their habits. Even the broadcasting sector itself is facing significant changes, especially a growing competition between the private and public sector. This article reviews the current status of analog and digital broadcasting technologies. It analyzes a case study of user expectations related with today’s digital media, particularly radio transmission. We discuss the principal possibilities, limitations and user expectations related with digital audio broadcasting, as well as the economic, technological, regulatory and frequency management factors