Influence of the fear of death on body image evaluation

Background: Research on the consequences of fear of death often consists of classical investigations within the sphere of social psychology. However, the aspect of body image regarding this issue remains largely unexplored. Aim of the study: The goal of the conducted experiment was to examine the mechanisms reducing the fear of death. The respondents had two options to choose from: (1) increasing self-esteem in terms of physical attractiveness, or (2) lowering the rating of the body image presented in the photographs. Material and methods: The study was conducted using the following tests: (1) the Memory Test, developed by Łukaszewski and Buczny; (2) the Body-Esteem Scale (BE S), developed by Franzoi and Shields; (3) the UMACL Mood Adjective Checklist, developed by Mathews, Chamberlain, and Jones; and (4) the Body Shape Attractiveness Questionnaire. In this report, we present results of an analysis of 221 respondents (108 women and 113 men). Results: Death-related thoughts influence the perception of female body attractiveness. Respondents with awareness of mortality salience rated the attractiveness of body shape as lower than respondents from the control group. Conclusions: The present experiment confirmed the influence of fear of death on the evaluation of cultural and biological standards of female physical attractiveness, as well as, the hesitation of participants’ self-esteem and mood related to sex. The lack of critical evaluation of others and a positive self-evaluation effectively protects an individual against mood deterioration, and these effects were observed among men. However, these mechanisms do not apply to women, since women reacted critically to both body shapes in the photographs and their own bodies