Online Information about accessibility: How to increase accessibility information to guarantee equality in accomodation for people with reduced mobility

Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRMThe inclusion of people with disabilities has been receiving research attention in recent years. This study contributes to the existent knowledge by exploring, with the use of in-depth interviews, the experiences of Portuguese people with reduced mobility regarding their travel experience. The most common barriers are identified, and possible solutions outlined, to add value to the academic research on this topic while giving useful and practical recommendations to decision makers. The study also contributes to previous literature on tourists with disabilities by demonstrating that the website structure and design of famous travel booking websites in fact reduces the travel intentions of people with reduced mobility. The study also identified the potential of visual information to serve as a tool for people with reduced mobility to better access, with full transparency, if an accommodation serves their specific needs and the requirements of accessibility