Porto: literary tourism in pandemic times

In 2020, the world faced an unimaginable pandemic that has caused devastation and suffering all over the world, affecting the global economy and imposing the suspension of almost all economic activities including tourism. Many studies evaluating the effects of the pandemic on tourism have emerged since then, but with this work we want to analyze the possibilities that became clear for a destination like Porto, in which the tourist flow had been experiencing a growing trend in a destination consecutively considered the best European destination. Literary itineraries serve as a starting point for the discussion about the possibility of inviting to Porto through literature. To invite, means to attract and, for such, we will show the importance of a literary tourism offer in the Porto destination brand. To evaluate the impact of the itineraries as proposals of literary tourism, we surveyed a sample of national and foreign tourists/visitors, who allowed us to ascertain the importance of tourist itineraries as an enhancing offer of the tourist activity in the city of Porto.