In order to identify what motivates consumers today to integrate wellness into their lifestyle our team is conducting a series of surveys that will allow us to gather qualitative and quantitative data. Through this data we will be able to asses the relationship consumers have to wellness. After conducting the research, our group will be able to recognize different patterns among individuals and their active lifestyles. This information will benefit our client by providing useful information about their consumer to help future market campaigns related to recreation, leisure, lifestyle
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Man...
A stressful and unbalanced lifestyle leads to a marked decrease in well-being levels from a differen...
This research seeks to discover the impact of health branding on consumers\u27 perceptions on well-b...
A demand exists for the increasing understanding of consumers’ motives and habits related to exercis...
Recently, a new movement called “self-tracking” has been emerging: measuring your everyday physiolog...
Full text of this article is not available in SOAR.Individuals who lead a "wellness-oriented" lifest...
Digital wellness technologies and their use have become exceedingly popular. More and more people a...
Consumer lifestyle is considered one of the important predictors of sustainable consumption behavior...
Consumer lifestyle is considered one of the important predictors of sustainable consumption behavior...
In recent times, wearable technologies are becoming a social standard. Specifically, wearable fitnes...
Many people use wearable activity trackers to gather personal behavioral data, make better decisions...
Current trends in the United States indicate an increase in sedentary behaviors, obesity, stress and...
Through this project, our team aims to explore and understand how lifestyle influences entertainment...
The goal of this study was to examine why individuals purchase wearable fitness trackers and explore...
A demand exists for the increasing understanding of consumers’ motives and habits related to exercis...
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Man...
A stressful and unbalanced lifestyle leads to a marked decrease in well-being levels from a differen...
This research seeks to discover the impact of health branding on consumers\u27 perceptions on well-b...
A demand exists for the increasing understanding of consumers’ motives and habits related to exercis...
Recently, a new movement called “self-tracking” has been emerging: measuring your everyday physiolog...
Full text of this article is not available in SOAR.Individuals who lead a "wellness-oriented" lifest...
Digital wellness technologies and their use have become exceedingly popular. More and more people a...
Consumer lifestyle is considered one of the important predictors of sustainable consumption behavior...
Consumer lifestyle is considered one of the important predictors of sustainable consumption behavior...
In recent times, wearable technologies are becoming a social standard. Specifically, wearable fitnes...
Many people use wearable activity trackers to gather personal behavioral data, make better decisions...
Current trends in the United States indicate an increase in sedentary behaviors, obesity, stress and...
Through this project, our team aims to explore and understand how lifestyle influences entertainment...
The goal of this study was to examine why individuals purchase wearable fitness trackers and explore...
A demand exists for the increasing understanding of consumers’ motives and habits related to exercis...
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Man...
A stressful and unbalanced lifestyle leads to a marked decrease in well-being levels from a differen...
This research seeks to discover the impact of health branding on consumers\u27 perceptions on well-b...