Sustainability communications and the ceramic tile industry

This research project proposes to analyze the significance of communication in the success and announcement of ceramic factories, specifically in the sustainable production process, observing how communication works in disseminating sustainability and how it can be an advantage for the factories, working as a vital element of their communication strategies. Thus issues related to sustainability in the ceramic industry are discussed in this work. The importance of communication, its promotion of brand representation, and its relationship with the focus study group, namely architects, constructors, and interior designers, make the audience realize its sustainable practices. The research methodology used in the research consists of analyzing tools/media communication used by two companies, the Mota Ceramic Solutions group and the Tabriz Tile group, trying to know if they are communicating their sustainability-related activities efficiently. The data was collected mainly from the websites of leading ceramic manufacturing companies for qualitative analysis. In addition, a survey was done on end-users of the products, focusing on architects, constructors and, interior designers who decide on material selection for a building. The research emphasizes the gap and lack of guidelines for endusers to choose more sustainable products. Ultimately, after analyzing the results and following the theoretical background of the work, the two case study companies are recommended to improve their communicational methods through: • Publishing environment-related actions • Including sustainability indicators in products • Publishing sustainability-related certificates • Promoting Corporate Social Responsibility activitie