Climate change is the biggest challenge of our time. Its consequences include global warming, frequent and more destructive natural disasters, ocean acidification, rising sea levels, destruction of ecosystems and the loss of biodiversity. Besides the environmental degradation, climate change will have negative effects on the global economy and the health and living conditions of communities all over the world. Urgent action is needed to mitigate climate change, however, all the responses and mitigative efforts have been so far unsuccessful in reducing emissions of greenhouse gases, the main anthropogenic driver of climate change. This master thesis aims to uncover and understand some of the reasons behind the individual inaction regarding t...