Analysis of search engine optimization tools

Pojav interneta in njegova hitra širitev po vsem svetu sta povzročila shranjevanje in skupno uporabo ogromnih količin podatkov, ustvarjene so bile številne spletne strani, kar je uporabnikom otežilo pridobivanje informacij iz določenega iskalnega omrežja. Optimizacija za spletne iskalnike je strategija, brez katere bi marsikatero spletno stran težko našli. Če nam uspe priti na prvo stran med zadetki iskanja v Google iskalniku, si bodo uporabniki zagotovo zapomnili našo spletno stran in jo obiskali. Optimizacija spletne strani nikakor ni enkraten projekt, temveč dolgoročni postopek izboljšav oziroma prizadevanje, ki nam prinaša dolgoročne prednosti. Diplomsko delo je sestavljeno iz dveh delov. V prvem delu predstavljamo dejavnike, ki vplivajo na uvrstitev spletne strani med rezultate iskanja v spletnem iskalniku. V drugem delu predstavljamo orodja, ki podpirajo in omogočajo izvedbo vseh potrebnih korakov v procesu optimizacije spletne strani. Rezultati obsegajo teoretično predstavitev korakov pri optimizaciji na spletni strani in izven spletne strani ter prikaz in navodila za uporabo spletnih orodij.The emergence of the Internet and its rapid expansion worldwide have resulted in the storage and sharing of huge amounts of data, and many websites have been created, making it difficult for users to obtain information from a particular search network. Optimization for search engines is a strategy without which many websites would be difficult to find. If we can make it to the first page of search results in the Google search engine, it is more likely that users will remember and visit our website. Website optimization is by no means a one-off project, but a long-term process of improvement or effort that brings us long-term benefits. The diploma thesis consists of two parts. The first part of the thesis presents factors that influence the ranking of a website among the search results in a search engine. The second part presents tools that support and enable all the necessary steps to be taken in the web-based optimization process. The results include a theoretical presentation of the optimization steps on the website and outside the website, as well as a presentation of and instructions for the use of web tools