Add to ORKGThis study performs a content analysis of the degree of standardization in print advertisements for self-image projective products. Catagories include perfumes, cosmetics jewelry, and women\u27s apparel and accessories
49 pagesThis paper examines the use of the Country of Origin Effect and cultural branding in adverti...
This research examined the efficacy of one type of communication strategy, comparative advertising, ...
In response to calls regarding the applicability of marketing scales in other cultures, the current ...
The study determined how Thai and U.S. advertisements reflected women\u27s attractiveness. Advertise...
The purpose of this study was to determine the relationship between the use of celebrities and the t...
The purpose of this study was to extend the research in cross-cultural advertising by investigating ...
This study is conducted through content analysis to determine the degree of advertising standardizat...
The purpose of this study was to determine whether and how web advertising differs across countries ...
When researchers studied standardization and specialization of advertising, most of them only focuse...
Analyzing 549 advertisements in Chinese and U.S. women\u27s fashion magazines, this research studies...
This study aims to reveal the beauty standards of Japanese women in the Facial Treatment Essence SK ...
This investigation expands scholarship on beauty and cross-cultural communication through the unique...
The globalization of the market place is arguably the most important challenge facing companies. Glo...
The purpose of this research was to compare the presence of product placement in movies across two d...
As the advertising industry becomes a mature market, the advertising should not only consider about ...
49 pagesThis paper examines the use of the Country of Origin Effect and cultural branding in adverti...
This research examined the efficacy of one type of communication strategy, comparative advertising, ...
In response to calls regarding the applicability of marketing scales in other cultures, the current ...
The study determined how Thai and U.S. advertisements reflected women\u27s attractiveness. Advertise...
The purpose of this study was to determine the relationship between the use of celebrities and the t...
The purpose of this study was to extend the research in cross-cultural advertising by investigating ...
This study is conducted through content analysis to determine the degree of advertising standardizat...
The purpose of this study was to determine whether and how web advertising differs across countries ...
When researchers studied standardization and specialization of advertising, most of them only focuse...
Analyzing 549 advertisements in Chinese and U.S. women\u27s fashion magazines, this research studies...
This study aims to reveal the beauty standards of Japanese women in the Facial Treatment Essence SK ...
This investigation expands scholarship on beauty and cross-cultural communication through the unique...
The globalization of the market place is arguably the most important challenge facing companies. Glo...
The purpose of this research was to compare the presence of product placement in movies across two d...
As the advertising industry becomes a mature market, the advertising should not only consider about ...
49 pagesThis paper examines the use of the Country of Origin Effect and cultural branding in adverti...
This research examined the efficacy of one type of communication strategy, comparative advertising, ...
In response to calls regarding the applicability of marketing scales in other cultures, the current ...