This study is aimed to find out the impacts of Korean wave towards Indonesian people’s decisions in buying Korean products by implementing the modification of Theory of Planned Behavior (TPB). As Korean wave have spreading worldwide, there have been studies about its impacts in many countries in Asia and other continents. There are a lot of evidences that Korean wave positively affects South Korean economic condition. However, there are still limited study about the impacts of Korean wave in Indonesia, especially its effects towards the sales of Korean products in Indonesia. To deal with this topic, The Theory of Planned Behavior was modified to be the model of this study. This study used questionnaires as the primary data. The question...
The Korean Wave phenomenon and the existence of brand ambassadors help businesses compete in their m...
K-POP culture is not native to Indonesia but comes from Korea. This study aims to determine the impa...
South Korea has a good image overseas due to the success of its national branding. With the Korean W...
The power influence of Korean wave and the increasing role of internet extends the research toward ...
In the recent years, the phenomenon of Korean popular culture known as Korean wave or Hallyu sweepin...
The Korean Wave refers to South Korean popular culture (pop culture), which has expanded throughout ...
Korean culture is currently growing rapidly and expanding globally in the last two decades, known as...
The South Korean entertainment industry started to influence the entertainment world in the end of t...
South Korea is one of a country that has a good image overseas due to the successful of their nation...
The Korean Wave is playing a huge role in the decision-making of customers when purchasing different...
South Korea is one of a country that has a good image overseas due to the successful of their nation...
Penelitian ini bertujuan untuk menguji dan mengetahui hubungan Korean wave terhadap keputusan pembel...
Malaysia is currently stricken with Korean fever in all local industries including fashion, food and...
The Korean Wave or Hallyu is perceived as mainstream culture today in the 21st century, and it is we...
Budaya Korea (Korean Wave) yang direpresentasikan oleh drama Korea (K-Drama) dan music Korea(K-Pop) ...
The Korean Wave phenomenon and the existence of brand ambassadors help businesses compete in their m...
K-POP culture is not native to Indonesia but comes from Korea. This study aims to determine the impa...
South Korea has a good image overseas due to the success of its national branding. With the Korean W...
The power influence of Korean wave and the increasing role of internet extends the research toward ...
In the recent years, the phenomenon of Korean popular culture known as Korean wave or Hallyu sweepin...
The Korean Wave refers to South Korean popular culture (pop culture), which has expanded throughout ...
Korean culture is currently growing rapidly and expanding globally in the last two decades, known as...
The South Korean entertainment industry started to influence the entertainment world in the end of t...
South Korea is one of a country that has a good image overseas due to the successful of their nation...
The Korean Wave is playing a huge role in the decision-making of customers when purchasing different...
South Korea is one of a country that has a good image overseas due to the successful of their nation...
Penelitian ini bertujuan untuk menguji dan mengetahui hubungan Korean wave terhadap keputusan pembel...
Malaysia is currently stricken with Korean fever in all local industries including fashion, food and...
The Korean Wave or Hallyu is perceived as mainstream culture today in the 21st century, and it is we...
Budaya Korea (Korean Wave) yang direpresentasikan oleh drama Korea (K-Drama) dan music Korea(K-Pop) ...
The Korean Wave phenomenon and the existence of brand ambassadors help businesses compete in their m...
K-POP culture is not native to Indonesia but comes from Korea. This study aims to determine the impa...
South Korea has a good image overseas due to the success of its national branding. With the Korean W...