Pembelian Melalui Online Shopping (Studi Pengaruh Persepsi Konsumen Terhadap Keputusan Pembelian Online)

Lembar Pengesahan tidak disertai tanda tangan dosen pembimbingThe phenomenon of e-commerce business offering a competitive advantage, namely to remove the concept of space and time are more familiar with online shopping. Online shopping is the process by which consumers purchase goods or services directly from sellers in real time without the intermediary services, via the internet. Given the advantages of online shopping, every consumer has the purchasing decisions for what they will buy and as a measure of consumers always has a different perception. This study aims to determine whether the variables Perceived Usefulness, Perceived Ease of Use, Perceived Trust, Perceived Risk have positive and significant impact on online purchase decisions. This research is a quantitative research, the population in this study is all students of Universitas Kristen Satya Wacana who have purchases online. Techniques used in sampling is purposive sampling technique, in which sampling is representative of the population or have a specific character in accordance with research problems. The total sample is 80 respondents, in accordance with Joseph F. Hair where the number of samples used in this study ranged from 20 times that of the independent variables. Analytical techniques used in this study, is statistical data analysis techniques, namely, the analysis of multiple linear regression equation, the coefficient of determination (R2) and the assumption of classical (multikolonieritas, heteroscedasticity, and normality). Based on the results obtained and the influence of significant correlation between the variable Perceived Usefulness, Perceived Ease of Use, Perceived Trust, Perceived Risk of making online purchases. It can be said to be significant because the significance value of 0.00