Facebook : Euforia, Simulacra, and Relativity of Reality

International Conference ‘New Media and Human Civilization’. Faculty of Communication Science, Padjadjaran University. Bandung, September 28, 2011.Facebook as one of the social networking website has been widely accepted and make an important impact in today’s life. As a variant of its predecessor’s website like My Space or Friendster, Facebook bring so much more into our virtual social life. This paper tries to exam the phenomena of Facebook trough the debate between neo-Luddite on one side, and Technophile in other side. This paper also would like to describe the tension and closing between social reality and virtual social reality. While doing so, this paper will try to show few impacts that Facebook (through Internet) brings. At the end, this paper will conclude that human being needs to be more aware in finding a balance in (using) every technology euphoria