The problem of the definition and the estimation of generative models based on deformable templates from raw data is of particular importance for modelling non aligned data affected by various types of geometrical variability. This is especially true in shape modelling in the computer vision community or in probabilistic atlas building for Computational Anatomy (CA). A first coherent statistical framework modelling the geometrical variability as hidden variables has been given by Allassonnière, Amit and Trouvé (JRSS 2006). Setting the problem in a Bayesian context they proved the consistency of the MAP estimator and provided a simple iterative deterministic algorithm with an EM flavour leading to some reasonable approximations of the MAP es...