Cost, status, service and sustainability

Different funeral options are increasingly sought after, driven by values such as cost effectiveness and sustainability. Empowered consumer choices entail conversations such as those encouraged by 8 August Dying to Know Day. An alternative such as DIY implies being able and willing to put a particular stamp on things. This means having a vision and being organised. Individual choices need to interface with public realities. There is more to making the resolution to do things differently than simply heading down to Costco at Docklands for a cardboard coffin