Add to ORKGKEY FINDINGS · In contrast to popular belief that any publicity is good publicity, the researchers found that exposure to negative information about a company had both immediate and longer lasting effects on important recruitment outcomes. · Job seekers exposed to negative information about a previously unknown company were much less attracted to that company immediately after exposure, and had fewer intentions to apply for jobs there. · The effect of negative information on job seeker attraction is persistent—one week later, its impact remains much larger than that of positive information. · Job seekers also found it easier to recall more overall judgments of organizations one week after being exposed to neg...
This study examines how social media pages can be used to influence potential applicants' attraction...
Artificial intelligence (AI) is increasingly used in personnel selection to automate decision-making...
Recruitment involves a number of decisions; some are made within the organization and others by indi...
To date there have been no direct studies of how strong negative information from sources outside of...
Word-of-mouth (WOM) is a valued source of employment information for job seekers. Given mixed prior ...
No matter whether organizations are confronted with economic up‐ or downturns, there will always be ...
Key Findings The researchers found evidence that the repetition of messages over time has a cumula...
The present study begins to fill a gap in the recruitment literature by investigating whether the ef...
An unfavorable employer reputation can impair an organization’s ability to recruit job seekers. The ...
Although a favorable employment reputation plays an important role in generating a large and qualifi...
In this paper, I draw on research from the literatures on marketing and recruitment to identify how ...
Past research on recruitment has shown that employer image predicts job seekers’ perceptions of orga...
We used the elaboration likelihood model from marketing research to explain and examine how recruitm...
Negative publicity has the potential to create negative corporate associations. However, consumers' ...
Developing labor shortages are increasing the importance of recruitment to organizations. However, p...
This study examines how social media pages can be used to influence potential applicants' attraction...
Artificial intelligence (AI) is increasingly used in personnel selection to automate decision-making...
Recruitment involves a number of decisions; some are made within the organization and others by indi...
To date there have been no direct studies of how strong negative information from sources outside of...
Word-of-mouth (WOM) is a valued source of employment information for job seekers. Given mixed prior ...
No matter whether organizations are confronted with economic up‐ or downturns, there will always be ...
Key Findings The researchers found evidence that the repetition of messages over time has a cumula...
The present study begins to fill a gap in the recruitment literature by investigating whether the ef...
An unfavorable employer reputation can impair an organization’s ability to recruit job seekers. The ...
Although a favorable employment reputation plays an important role in generating a large and qualifi...
In this paper, I draw on research from the literatures on marketing and recruitment to identify how ...
Past research on recruitment has shown that employer image predicts job seekers’ perceptions of orga...
We used the elaboration likelihood model from marketing research to explain and examine how recruitm...
Negative publicity has the potential to create negative corporate associations. However, consumers' ...
Developing labor shortages are increasing the importance of recruitment to organizations. However, p...
This study examines how social media pages can be used to influence potential applicants' attraction...
Artificial intelligence (AI) is increasingly used in personnel selection to automate decision-making...
Recruitment involves a number of decisions; some are made within the organization and others by indi...