Gender and sexual health: Applying gender role theory to men and women’s intention to engage in sexual health information seeking behaviors

The purpose of the present study is to examine the pathways between gender and behavioral intention to engage in sexual HISB through application of the Theory of Planned Behavior (TPB). It was found that feminine and masculine gender role stress differentially influence perceived behavioral control and behavioral attitudes, and that intention to engage in HISB was higher among women than men. Attitudes and PBC significantly predicted behavioral intention in this model. Further, women in the sample were more likely to search for sexual health information, with online sources being the most frequently reported resource. Additionally, past HISB was a significant predictor of sexual health literacy, eHealth literacy, and sexual health knowledge. These findings indicate that gender role stress may play a role in the maintenance of attitudes and perceived behavioral control about sexual health information seeking behaviors, and that HISB in general is higher among women