Popularizing scientific knowledge for children: a multimodal perspective

The chapter presents an exploratory study designed to map the contribution of educational hypermedia resources that popularize and disseminate specialized knowledge for children. It examines the text-image relations on the ‘Weather and Climate’ web page of the NASA’s Climate Kids website and considers its potential to popularize science for children. The web page under investigation is approached taking into account Kress and van Leeuwen’s grammar of visual design (2020) and Unsworth’s (2006) categorization of logico-semantic image-text relations. The study provides insights into how a scientific organization like NASA speaks to children by blending verbal and visual modes to give them real examples of scientific evidence of the changes happening on the planet