This study aims to examine the effect of brand ambassadors, website quality, and electronic word of mouth (E-WOM) partially and simultaneously on purchase decisions on e-commerce Shopee. Primary data were collected through a questionnaire as many as 125 respondents from the Management Study Program FEB-UMM taken by purposive sampling technique. Multiple linear regression analysis and hypothesis testing show the results that brand ambassadors have a positive and significant effect on purchase decisions, website quality has a positive and significant effect on purchase decisions, E-WOM has a positive and significant effect on purchase decisions, and brand ambassadors, website quality, E-WOM has a significant simultaneous effect on purchase de...
This study aims to determine the effect of Electronic Word of Mouth (E-WOM) on purchase intention th...
This research was conducted to determine the effect of brand image, price, andElectronic Word of Mou...
Currently, the number of internet users in Indonesia has increased significantly. In 2019-2020 as ma...
This study aims to examine the effect of Brand Ambassador, Website Quality, and Electronic Word of M...
Abstrak Penelitian bertujuan untuk mengetahui pengaruh Electronic Word Of Mouth (e-WOM), Citra Merek...
Abstrak Penelitian bertujuan untuk mengetahui pengaruh Electronic Word Of Mouth (e-WOM), Citra Merek...
This study aims to determine the effect of brand ambassadors, brand image, promotion and service qua...
82 HalamanTujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh brand ambassador, ...
This study examined the influence of brand ambassador reputation, websiteinterface features and crea...
This study examined the influence of brand ambassador reputation, websiteinterface features and crea...
The purpose of this research is to find out whether there is a significant influence between variabl...
This study examined the influence of brand ambassador reputation, websiteinterface features and crea...
This study aims to determine whether website quality and consumer trust variables can affect purchas...
The purpose of this study was to analyze the effect of Brand Ambassador and Electronic Word Of Mou...
This study aims to determine the effect of Electronic Word of Mouth (E-WOM) on purchase intention th...
This study aims to determine the effect of Electronic Word of Mouth (E-WOM) on purchase intention th...
This research was conducted to determine the effect of brand image, price, andElectronic Word of Mou...
Currently, the number of internet users in Indonesia has increased significantly. In 2019-2020 as ma...
This study aims to examine the effect of Brand Ambassador, Website Quality, and Electronic Word of M...
Abstrak Penelitian bertujuan untuk mengetahui pengaruh Electronic Word Of Mouth (e-WOM), Citra Merek...
Abstrak Penelitian bertujuan untuk mengetahui pengaruh Electronic Word Of Mouth (e-WOM), Citra Merek...
This study aims to determine the effect of brand ambassadors, brand image, promotion and service qua...
82 HalamanTujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh brand ambassador, ...
This study examined the influence of brand ambassador reputation, websiteinterface features and crea...
This study examined the influence of brand ambassador reputation, websiteinterface features and crea...
The purpose of this research is to find out whether there is a significant influence between variabl...
This study examined the influence of brand ambassador reputation, websiteinterface features and crea...
This study aims to determine whether website quality and consumer trust variables can affect purchas...
The purpose of this study was to analyze the effect of Brand Ambassador and Electronic Word Of Mou...
This study aims to determine the effect of Electronic Word of Mouth (E-WOM) on purchase intention th...
This study aims to determine the effect of Electronic Word of Mouth (E-WOM) on purchase intention th...
This research was conducted to determine the effect of brand image, price, andElectronic Word of Mou...
Currently, the number of internet users in Indonesia has increased significantly. In 2019-2020 as ma...