KESEJAHTERAAN SUBJEKTIF ONLINE, KELELAHAN, PERBANDINGAN SOSIAL PADA PENGGUNA MEDIA SOSIAL

The use of social media has become a part of life, many audiences explore online activities massively and intensively. Its use carries a double meaning for the individual. On the one hand it can expand social relations, but on the other hand it has negatif consequences for individual well-being such as fatigue caused by various things. The aim of this study was to understand the mediating effect of social comparison on the relationship between online subjective well-being and social media fatigue. The subjects of this study were 346 active social media users aged 20-30 years (young adults) who were taken using a random sampling technique. Data was collected through google form, with research instruments using 3 scales (Online Subjective Well-Being (OSWB), Social Media Fatigue (SMF), Self Comparison (SC). The results showed that there were 3 hypotheses accepted from the 4 offered hypotheses, found that online subjective well-being is negativly correlated with social media fatigue, online subjective well-being is negativly correlated with social comparison, and social comparison is positively correlated with social media fatigue, while online subjective well-being and social media fatigue is not mediated by social comparison because the LLCI value is in the range -0,121 and UPCI in the range of 0.007